Monday, June 30, 2014

"Way Out West" Takes Over Advertising Space In SF

Magnolia Editions is pleased to team with San Francisco's Art City Project for "Way Out West," a public art exhibition that will take over outdoor advertising spaces in the city's Inner Mission neighborhood for six weeks beginning July 7th.

This month-long exhibition will replace advertising on billboards, transit shelters, and buses with imagery by artists. Magnolia Editions will partner with Art City to create limited edition prints and multiples by many of the participating artists, which will be sold to raise funds for "Way Out West."

"Way Out West" artist Zio Ziegler and Donald Farnsworth at Magnolia Editions

Farnsworth prepares a Ziegler image for printing

Zio Ziegler with print on papyrus at Magnolia Editions

The opening reception for "Way Out West" will be held at Heron Arts on July 17th, 2014 from 7 pm to 11 pm, where the original works and limited edition prints will be available for sale. For more information on purchasing tickets, please visit or check out the event on Facebook. If you can't make the opening reception, you can still show your support by purchasing prints directly through the Art City Project.

As part of the exhibition, "Mission School" favorite Chris Johanson will be taking over MUNI bus advertisements, creating new interior and exterior pieces inspired by his personal experiences with the city's current social temperature. Double Zero, a collaborative duo made of Annie Vought and Hannah Ireland, are conducting an interactive campaign to encourage strangers to tell stories and interact with one another through a telephone hotline. San Francisco-inspired work by three artists from Creativity Explored, a local non-profit that helps artists with disabilities, will replace all of the advertising on a MUNI bus.

Double Zero at Magnolia Editions

Apex and Alicia McCarthy with Donald Farnsworth at Magnolia Editions

Other artists taking part in "Way Out West" include Brett Amory, Apex, Pakayla Rae Biehn, Anthony Discenza, Jeremy Fish, Casey Gray, Desirée Holman, Jet Martinez, Alicia McCarthy, Alia Penner, Andrew Schoultz, Dave Schubert, Jen Stark, and Zio Ziegler. The exhibition is curated by Tova Lobatz and Jenny Sharaf.

Donald and Era Farnsworth write:
The Art City Project gives us an opportunity to put the latest technologies in printing and fabrication in the hands of a new wave of West Coast artists, and to bring the environment of discovery that we strive for in the studio directly to the streets. By replacing billboard advertising with contemporary art — and by giving artists access to techniques beyond what’s sold in stores — we can continue to shift the cultural focus away from corporations and big business toward dreamers, pioneers, and creative explorers.

Above: examples of billboard and advertising sites where Hello Art City will place public art

Print on gold leaf by Jet Martinez at Magnolia Editions

Jet Martinez and Donald Farnsworth at Magnolia Editions


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